![]() It's rather obvious that it doesn't matter that you're first to market if no-one needs your product or if your product is very bad. ![]() I think it's better to say that being first gives one extremely big advantage over competition but doesn't guarantee the success. Being first doesn't matter if the idea/product is not good. Same for Miller Lite, first domestic light beer. Heineken was the first imported beer in USA and still is No. ![]() Examples: we all remember who first flew over Atlantic or who was the first man on the moon but almost no-one knows who was the second. The book is short, buy and read it.īeing first in the market is better than having a better product than a competition. And remember: this is just a short summary and is not meant to replace the book, nothing beats reading the real thing. Text in italic represents my personal comments. Text in normal is my paraphrasing of what the book says. This is a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. "The 22 Immutable Laws of Marketing" Introduction
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